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>> The policy is favorable to promote rapid market growth. The OLED industry will usher in an outbreak. 19th,March,2019
At the China Household Appliances Expo, AWE, which ended on the 17th, OLED products of seven home appliance companies such as Skyworth, Hisense, Konka and Changhong were unveiled. In July last year, LG Display, which built a world-leading 8.5-generation OLED production line in Guangzhou, participated in AWE for the first time. This year's AWE became the main position for the color TV industry chain to compete for the high-end market. The industry said that favorable policies are expected to bring substantial opportunities to the entire OLED TV industry, and the upgrade of consumption is also expected to boost the rapid growth of consumer demand in the high-end TV market.
Vice President Wu Zhanghao of LG Display TV business believes that with the further expansion of the OLED camp and the full launch of the Guangzhou OLED factory in the third quarter of this year, China will usher in OLED mainstreaming in 2019. LG Display will compete with OLED camp partners to seize the high-end TV market in China and lead the future global TV market.
It is reported that as a well-known enterprise in China's TV industry, Hisense Electric officially joined the OLED camp this year, and officially exhibited OLED TV products on this AWE, making the OLED camp grow from three manufacturers in 2014 to 15.
At the beginning of March this year, the "Ultra HD Video Industry Development Action Plan (2019-2022)" jointly issued by the Ministry of Industry and Information Technology, the State Administration of Radio and Television, and the Central Radio and Television Headquarters has clearly defined that 4 trillion yuan will be formed by 2022. Ultra-HD video industry scale. Previously, on January 29 this year, the National Development and Reform Commission and other 10 ministries and commissions jointly issued the "Implementation Plan to Promote Steady Growth in Consumption and Promote the Formation of a Strong Domestic Market (2019)" (hereinafter referred to as the "Implementation Plan"). The "Implementation Plan" clearly promotes the consumption of household appliances, including supporting the sales of green and smart home appliances; and promoting the upgrading of home appliances.
Hao Yabin, secretary-general of the China Video Association, said in his speech that with the continuous expansion of the OLED market and the support of the national policy for the home appliance industry, OLED is opening up to ordinary consumers with an open attitude.
Throughout the display market, the traditional LCD market has presented a red sea, and under the general trend of consumption upgrade, the OLED market has achieved rapid breakthroughs in sales and applications. According to market research firm IHS, in 2016, China's OLED TV sales were 72,800 units, and in 2018, sales in the first three quarters reached 114,800 units. In 2019, China's OLED TV will continue to maintain rapid growth, an increase of 88.7% compared with 2018.
As the largest TV market in the world, China has a high degree of acceptance of advanced technologies and products. With the improvement of people's living standards, higher demand will be put forward in the field of home appliance consumption. The higher quality and high-definition picture has become the main reason why people buy TV. Dong Min, vice president of AVC Black Power, pointed out at the meeting that the whole machine manufacturers have vigorously developed IOT to inject new vitality into the color TV industry, and have born a TV product that transcends the new concept of traditional TV. With the development of OLED, QLED, 8K and other technologies, the image quality is the most fundamental factor for Display. While OLED technology is the next-generation display technology that meets the above trends, the Chinese OLED market will usher in a very large development opportunity.
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