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Company News >> Continental AMOLED panel suppliers quickly sprang 14th,Apr,2017
                                          AMOLED panel out of stock, the main supplier of South Korea Samsung monitor (Samsung Display) dominate the market; but the current situation is changing, mainly due to the mainland's AMOLED panel suppliers rise. In the third quarter of 2016, the mainland and Hui, Tianma and Kunshan Guo Xian and other industry total AMOLED smart phone panel shipments, has gone beyond South Korea's LG Display (LG Display) and Taiwan's AUO.
                               In addition to orders from Samsung Electronics, the mainland smartphone brand Oppo, Vivo for the AMOLED panel demand is also very strong, with Apple (Apple) is expected to launch in 2017, the first AMOLED panel iPhone products , Let the AMOLED panel become popular.
                               To panel suppliers, the Samsung monitor is still dominated by AMOLED smart phone market. According to the IHS Markit survey, Samsung's display shipments of AMOLED smartphone panels reached 9.97 million units in the third quarter of 2016, accounting for 98.4% of total market shipments. While the three mainland local panel makers and Hui, Tianma and Kunshan Guo significant AMOLED smart phone panel shipments of 1.41 million, beyond the LG Display and AUO, and compared with the second quarter of 59 million show rapid growth The
Millet seeking and brilliant AMOLED support
                              And Huaguang Shanghai 4.5 generation AMOLED production line from the beginning of 2014 into the pilot production, the mainland to become the first mass production of AMOLED production line, and Hui is also the mainland's leading local AMOLED panel suppliers.
At the beginning of 2016, due to the failure to obtain the Samsung display AMOLED panel, millet turn to seek and Hui support to sell its first AMOLED smart phone red rice Pro. Benefited from millet order support, and Hui AMOLED smart phone panel shipments since the first quarter of 2016 20 million, the rapid growth to the second quarter of 58 million, the third quarter shipments are straight 100 10,000 pieces.
                              Recently, due to the gradual reduction in demand for red rice Pro orders, and the amount of goods shipped to the decline in the number of millet, but the backgammon children's safety watch is pouring and the order. In late October, Huawei launched the 5-inch 720 HD AMOLED mobile phone Huawei Chang enjoy 6, Samsung display for its main panel suppliers, but due to Samsung monitor production capacity tight, Huawei has sought and Hui as the second supplier, which will help And the performance of the fourth quarter Jia Hui rate.
Tianma, Kunshan country is to support ZTE mobile phone
                              In addition, the Tianma and Kunshan Guo significant AMOLED panel production capacity is similar, now has the same capacity for nearly 4,000 large plate 5.5 generation AMOLED production line, and continued expansion of production capacity, the two AMOLED panel supplier's core customers for the mainland mobile phone Brand ZTE.
ZTE launched in April with 5-inch 720 HD AMOLED panel Z910, when the Pegasus and Kunshan Guo significant mass production is still facing a huge yield challenge, Samsung display for its important suppliers, but with the Tianma and Kunshan State Improve the yield level, the first three quarters of the two manufacturers to supply ZTE AMOLED mobile phone panel shipments have more than 400,000.
                              Even if the mainland AMOLED panel supplier shipments are still limited, can not shake the Samsung monitor in the mobile phone market dominance, but no doubt, they will become mainland mainland smart phone brand manufacturers second or third supplier.
Oppo, Vivo mobile phone demand AMOLED arrogant
                              According to IHS Markit research results show that in 2016 mainland smartphone brand AMOLED panel procurement share will increase to 13.6%, which Oppo and Vivo order demand as the main driver, 2016 Oppo smart phone AMOLED panel purchase proportion is expected Will reach 38.7%, while Vivo is expected to reach 40%.
                              Even so, Oppo and Vivo in the second quarter began to be affected by the impact of AMOLED panel supply, as other brands are more difficult to get the Samsung monitor enough panel supply. Meizu has just announced its latest Pro 6 Plus product, using the Samsung monitor's 5.7-inch 2K AMOLED panel. In fact, limited by limited supply, Meizu failed to receive priority support from the Samsung monitor, its AMOLED panel procurement is expected to decline from 17.6% in 2015 to 9.1% in 2016.
                              Although the Samsung monitor is currently the original 8-generation RGB vapor deposition experimental line V1 into 5.5 generation rigid AMOLED capacity, but its size is still limited, which means that 2017 Samsung monitor will also be difficult to meet the mainland brand manufacturers on the AMOLED panel Order requirements.
                              Therefore, even if the mainland local AMOLED panel manufacturers product specifications and production yield is still much lower than the Samsung monitor, but its rapid increase in supply capacity, the mainland will be the local smart phone brand to provide more choices.

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